BJ’s wholesale club allows free membership and shopping privileges for coronavirus first responders

Big BJ club (NYSE:BJ) shows appreciation for first responders and healthcare workers in material ways. The company announced Thursday that these individuals, who are the front line in the fight against Coronavirus SARS-CoV-2can receive a free four-month Inner Circle warehouse club membership.

But they won’t necessarily need that membership to shop there. The retail club also announced that during an “appreciation hour” every Sunday from 8:00 a.m. to 9:00 a.m., these people will be able to shop at BJ’s outlets without any membership. This program begins this Sunday, April 19.

Image source: BJ Wholesale Club.

In its press release announcing the measures, BJ’s said it was “proud to offer a designated shopping hour to first responders and healthcare workers as a small way to thank them for their hard work and dedication.” .

The company has also updated its window displays exclusive to members of its club aged 60 and over. These customers have a dedicated hour from 8:00 a.m. to 9:00 a.m. Monday to Saturday. This applies to all BJ locations.

Big-box retailers have seen particularly buoyant business in the face of the coronavirus, as customers flock to stores to stock up on essentials. Many have seen dramatic increase in sales last month around the time “stay-at-home” mandates came into effect.

On Friday, shares of BJ rose 2.3%. This was only slightly lower than the gains recorded by other consumer goods inventory and the broader stock market.

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