DoorDash touts economic impact, announces ‘Neighborhood Good’ initiative
As DoorDash unveils its annual economic impact report, the largest US-based delivery service provider is also launching a new initiative to encourage customers to buy more local products.
Called A Neighborhood Good in Every Order, the new platform “aims to bring DoorDash’s fairness to the fore, showing that on DoorDash, every order placed creates a ripple effect of good in life, the means to livelihoods and neighborhoods, from creating and sustaining jobs through Dashers and store workers, to keeping small businesses alive in the neighborhood economy.”
The new campaign will be highlighted in an upcoming marketing and advertising campaign that will air on television, radio and outdoor advertising. These commercials will reframe ordinary, everyday orders and show how they empower the whole local community. They will include language explaining “the economic truth of every order”, with the example that ramen, toilet paper and an impulse purchase of wine keep the pharmacy open, while ordering ramen helps create local jobs and extra money for Dashers.
DoorDash intends to continue the campaign in the spring, with a particular focus on Chicago, Dallas, LA, Miami, New York and San Francisco.
Dive into his Economic Impact ReportDoorDash said it delivers value and economic opportunity to 6.8 million people and supports $68.9 billion in U.S. GDP in 2021, which the company says is larger than the savings of seven. US states.
Additionally, 77% of customers surveyed said they used DoorDash to try restaurants they otherwise wouldn’t have tried, but 77% of those customers placed subsequent orders with those same restaurants. In total, DoorDash’s platform has facilitated 1.39 billion consumer orders worldwide.
Some other notable stats from the report:
- DoorDash has facilitated over $25 billion in sales for all restaurants and retailers on Marketplace in the United States. This contributed nearly $38.4 billion to US GDP and supported a full-time equivalent workforce of over 488,000 people in 2021.
- Nearly two-thirds of meal deliveries through DoorDash might not have existed otherwise, as 42% of consumer survey respondents said that if they couldn’t order delivery, they would cook at home instead. home, and a further 21% said they would eat leftovers.
- A majority of merchants say that without DoorDash, their overall revenue (58%), new customer growth (52%) and revenue growth (51%) would have been lower.
- Dashers in the United States contributed $18.7 billion to US GDP. In 2021, Dashers in communities of color earned over $5.9 billion and Dashers in low-income communities earned over $4.3 billion.
- Nearly a third (30%) of Dashers surveyed nationwide rush to avoid applying for government benefits, such as SNAP (food stamps) and unemployment insurance. That figure was 37% among Colored Dashers and 44% among immigrants. Additionally, 28% of Dashers say dashing has helped them avoid taking out payday loans.
- More than a third (36%) of consumers with a disability, mobility issue or chronic illness have used DoorDash to self-order necessities from local retailers.